1 cup vegetable oil
1 large or 2 small jars strained plum baby food
3 eggs
2 cups sugar
red food coloring (about 1 oz. or as desired)
2 cups sifted all-purpose flour
2/3 tsp. baking soda
1/4 tsp. salt
1 tsp. cinnamon

Mix together oil, plums, eggs, sugar and food coloring. Stir remaining dry ingredients together and stir into plum mixture. Pour into two greased and floured 9x5-inch loaf pans.

Bake in preheated 325°F oven for 45 minutes or until tester inserted in center comes out clean. Cool in pan 5 minutes and then remove to cool on rack. If desired, sprinkle with powdered sugar when cooled. Store in refrigerator.